The flat-fee listing program
Full-service listing representation, priced as one flat fee
Here is the whole idea in three sentences. I do everything a traditional listing agent does - pricing, preparation, MLS and portal exposure, marketing, showings, negotiation and closing management. I charge one flat fee for it instead of a percentage of your sale price. Nothing about the service is reduced; only the pricing model changes.
Why pay a percentage at all?
For decades the standard listing fee sat near 3% of the sale price, set when exposing a home to buyers was genuinely hard and expensive. It isn't anymore. Meanwhile the fee scales with your home value: the same listing work costs you $10,500 on a $350,000 home and $18,000 on a $600,000 home. I never found a defensible reason for that, so I priced the work instead.
What's included
- Initial consultation and walk-through
- Comparative market analysis and pricing strategy
- Listing preparation guidance and prep punch list
- Arizona association legal contracts and disclosures
- Listed on the MLS
- Syndication to Zillow, Realtor.com, Homes.com and the major portals
- Professional listing description and marketing copy
- Yard sign and lockbox
- Social media marketing
- Grand opening open house
- Showing coordination and buyer-agent feedback
- Offer review, counteroffer preparation and negotiation
- Financing evaluation on every offer received
- Escrow and closing management through to signing
- A licensed REALTOR® on your transaction start to finish
What you pay for separately, and why
Transparency is the entire pitch here, so I'm not going to bury this section at the bottom of a page.
Professional photography and video
Repeat open houses, if you want them
Buyer-agent compensation, if you choose to offer it
Flat fee vs full compensation
Compare what you get and see how much you save.
Swipe the table sideways to see both columns.
| Feature | $8,500 flat fee | 3% listing compensation |
|---|---|---|
| Initial Meeting | ||
| Home Valuation | ||
| Listing Preparation | ||
| State Legal Contracts Used | ||
| Professional Photography & Video † | ||
| Custom Property Website | may or may not | |
| Listed on MLS | ||
| Zillow, Realtor.com, Homes.com, etc. | ||
| Yard Sign with Post | ||
| Supra Lock Box | ||
| Social Media Marketing | may or may not | |
| Grand Open House | may or may not | |
| Continuing Open Houses (optional) ‡ | ||
| Dedicated Real Estate Professional Throughout the Sale | ||
| Schedule All Showings & Get Buyer Feedback | ||
| Offer Review & Counteroffer Preparation | ||
| Negotiation Experts | may or may not | |
| Closing Management with Escrow |
† Professional photography and video services are paid for by the seller. We provide access to pre-arranged, discounted package options through our preferred professional photographers, allowing sellers to choose the level of coverage that best fits their needs and budget.
‡ A grand open house is included. Continuing open houses are optional and can be arranged on request.
Same work. Different math.
A percentage fee grows with your home's value even though the work does not. A flat fee is quoted before we list, so you can decide what your net looks like on day one instead of at the closing table.
Who this is a good fit for
- Owners selling a home in the $350,000-and-up range, where a percentage fee costs real money
- Sellers in The Grand, Sun City West, Arizona Traditions and the West Valley 55+ communities
- People who want the process explained as it happens, not handled behind a curtain
- Owners selling from out of state or coordinating with family - most of my process works remotely
Who it isn't for
- Sellers who want an agent physically hosting open houses every weekend for months - that's a different service model
- Owners of very low-priced homes, where a percentage fee may actually total less than a flat fee. I'll tell you if that's your situation.
- Anyone looking only for cheap MLS entry with no representation - I don't sell that, and there are companies that do
- Sellers who want a price promise up front rather than an honest valuation
Misconceptions I hear, answered directly
"A flat-fee agent won't fight for my price."
My fee is fixed, which means I have no financial reason to push you toward the fastest offer instead of the best one. I read the loan behind each offer - I spent nine years in lending across conventional, VA, FHA and reverse - and I tell you which buyer is most likely to close on time.
"Flat fee must mean less marketing."
I ran a marketing company for more than 30 years and built it to over $2.5 million in annual sales. Marketing is the part of this job I've done longest. Your home goes on the MLS and syndicates to the major portals, with a professional listing presentation, a grand opening open house and social promotion.
"Agents at a flat fee must be new or part-time."
Fair question to ask anyone. I'm a licensed REALTOR® with Realty ONE Group, Arizona license #SA718354000, and my background is 30+ years in business and eight in lending. Flat fee is a pricing decision, not a career stage.